"BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. Louis Vuittons best-performing post on its social channels for Mens Fashion Week in Paris for AW21 featured BTS, generating $436,000 in media impact value, according to Launchmetrics. Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. Louis Vuitton Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion.". To become a global brand ambassador is truly a dream come true for me. Clearly, the feeling is mutual. Global ambassadors play an important marketing role for luxury brands because of their ability to promote a brand in a way that doesnt look like in-your-face advertising, says Jared Watson, assistant professor of marketing at NYU Stern School of Business. What will happen to sneakers now that the hype is over? It can be risky to put all your eggs into one or two baskets. As part of the new partnership, Jungkook, J-Hope, V, The septet comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook have lured the whos who of the luxury market, clinching lucrative deals every now and then. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. Global Ambassador To revist this article, visit My Profile, then View saved stories. India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. Fees for talent could well skyrocket, predicts NYUs Watson. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Posts on Twitter and Instagram announcing Louis Vuittons partnership with BTS topped half a million within a few hours. Zendaya Announced as Louis Vuitton House Ambassador Top Fashion Stories of the Week: April 21 | Hypebeast On Saturday the creator and director of 2021s Netflix hit drama Squid Game Hwang Dong-hyuk participated in the show scenography. BTS Announced as Louis Vuitton Ambassadors: See Official Pic, Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. 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The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. Watch These Similar Movies & Shows Next. 2023 Cond Nast. Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. Pharrell Williams Named Men's Creative Director at Louis Vuitton, Succeeding Virgil Abloh, BTS Member Jin Completes Basic Military Training in South Korea and Tells Fans He's 'Having Fun', BTS' Most Generous Moments: From Million-Dollar Donations to Sharing Acts of Kindness, BTS Signs Five Projects with Disney Including Docuseries, Concert Film, Reality Show and More, BTS Makes the World Their Art Gallery with New Google Street View Tour, Women Changing the Music Industry Today: 'I Deserve the Spotlight', BTS' J-Hope Reveals 'Pressure' of Solo Debut, Says RM Was First Person to Listen, McDonald's Is Teaming Up with BTS to Offer the K-Pop Group's Favorite Order Globally, The Hottest Celebrity Fashion Launches You Should Be Shopping Right Now, A Timeline of the Jonas Brothers' Careers, BTS Visit White House to Discuss Asian Inclusion and Representation as They Call Music a 'Unifier', BTS Announce Temporary Hiatus to Work on Solo Projects: 'We're Trying to Find Our Identity'. Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. The industry leader for online information for tax, accounting and finance professionals. This comes after the fashion industry underwent a tumultuous year in 2020. = GORGEOUS" one fan wrote in the comment section. NewJeans Haerin named Diors newest brand ambassador And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Italys Far East Film Festival: Malaysian Drama Abang Adik Sweeps Top Prizes, Inside the $25,000 Members-Only Club That Gives Access to VIP Suites at L.A.s Biggest Arenas, The Jacqueline Avant Children and Family Center Unveiled in Watts: Its a Safe, Clean, Beautiful Space, Art Auction to Preserve Nina Simones Childhood Home Kicks Off May 12, Co-Curated by Venus Williams, Naomi Watts Just Wore These Under-$100 PJs from Two Star-Loved Brands -- And They're the Perfect Mother's Day Gift for Stylish Travelers, The Best Signet Rings for Adding a Red Carpet-Ready Touch to Your Jewelry Stack, A Less Outrageous and Costume-y Met Gala? "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. Blackpinks members arent all Korean-born and raised; theyre from various parts of the world and have more diverse influences. She joins Zendaya, Hoyeon, & J-hope in the list! How Louis Vuitton picks its celebrity ambassadors Louis Vuitton House Ambassador List Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. As part of louis vuitton brand ambassador list the Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. Ambassadors Louis Vuitton names BTS as global ambassadors; latest K-pop Its exactly like a global ambassador With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. Created by nss in collaboration with Lyst, Cartesio is an interactive experience designed to identify users relationship with some of the biggest brands. 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On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. Factbox: Why are Hollywood writers threatening to strike? My association with Louis Vuitton is the latter. Louis Vuitton Brand Ambassador List | The Art of Mike Mignola By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. 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